SJ2800 : Forever New HE Gentle Wash Powder Detergent, 3kg

Forever New's pure citric base gently launders fibres without breaking them down and rinses so clean, everything looks newer longer. Preserves the fit and shape of modern fabrics (lingerie & hosiery, silk, wool, cotton, swimwear, and lycra). Removes residue from previous washings or dry cleaning. Designed for HE and standard washing machines as well as hand-washing. Forever New® is never formulated with parabens, phthalates, SLES & dyes, and is never tested on animals. Forever New's self-sealing pouch with measuring scoop yields 96 HE loads or 375 hand washes at pennies per wash.

Both powder and liquid formulas are low-sudsing and designed for hand washing, high efficiency (HE front loading), and standard washing machines.

Forever New® Powder Active Ingredients: Sodium Citrate (natural water softener), Tetra- sodium iminodisuccinate (water conditioner), Nonionic and Anionic surfactants (plant derived cleansers), Sodium Bicarbonate (baking soda). Made with plant-based, biodegradable cleansers.

In the 1940s, a fashionable socialite commissioned a gentle laundry powder for her family. Some say this was the origin of Forever New®. Since its launch in the 1980s, Forever New® has attracted devoted users around the world and today it remains the forever favourite of those who love what they wear.